Small Business to Small Business News, Advice and Product Reviews


Is Your Offline Office Space Damaging Your Online Offerings?

June 18, 2015

In the marketing world, or the tech world, where everything is online, you want to show off everything about your company, and let the personality of the team and its culture shine through. Of course some things about your work have to be physical, but these should integrate with your overall ethos and online persona.…

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How did big business perform last year?

March 17, 2015

One of the quirks of the financial sector is that its calendar tends to run slightly out of sync with the rest of the world. The financial year ends in April, giving companies and investors a three month delay on the rest of us. Even when assessing a company’s performance over a number of a…

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Share the Love and Appreciate Your Customers.

March 6, 2015

According to the Customer Experience Impact report from Oracle, eighty-nine per cent of consumers begin doing business with a competitor following a poor customer experience, with the main component of a negative customer experience being when a business fails to appreciate their custom. As the saying goes, “actions speak louder than words” and going that…

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Using the Psychology of Colour to Earn Sales Conversions

February 17, 2015

To the untrained eye, colours are diverse and often bright elements that can add depth to interior and outdoor spaces. This is just the tip of the iceberg, however, as colours also wield considerable influence and have the potential to sway our attitudes and emotions at any given time. When our eyes process colours, they…

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How to Become a Digital Marketing Rockstar

January 26, 2015

Are you hurtling along the vocational path you dreamed of as a kid? If you’re anything like the vast majority, the answer to that question is a resounding no, as the pressure to find a “real” job inexorably takes precedence over visions of a circus performer career. Indeed, rather than taming lions, joining Nasa or…

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Branding tips for your small business.

November 12, 2014

Branding is of key importance when building your business, it is what you will be identified by and you are likely to carry this branding with you everywhere you go in business and use it on all marketing, ie website, business cards, banners etc. We may think that creating a new logo and style of…

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What is the key to customer retention?

October 27, 2014

A business’s longevity and the quality of its customer relationships are often inextricably associated, so it’s no revelation that corporations are always re-evaluating how best they can hold onto their clients. And although there are always conditions of scale, there are some fundamental values of keeping your customers that can be applied to any business.…

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Really, it’s not just about the sky-high salary

October 22, 2014

So how long’s a piece of string? Whatever length you want to make it. Cute, and obvious. But the answer neatly illustrates why trying to explain the reasons expats choose to live and work anywhere but in their home countries is a rather futile question in the first place. The truth is expats live and…

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5 Tips for a Successful Direct Mail Campaign

October 14, 2014

Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…

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The programmatic approach to online advertising

October 7, 2014

One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…

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