Small Business to Small Business News, Advice and Product Reviews

Business

What is the key to customer retention?

October 27, 2014

A business’s longevity and the quality of its customer relationships are often inextricably associated, so it’s no revelation that corporations are always re-evaluating how best they can hold onto their clients. And although there are always conditions of scale, there are some fundamental values of keeping your customers that can be applied to any business.…

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Really, it’s not just about the sky-high salary

October 22, 2014

So how long’s a piece of string? Whatever length you want to make it. Cute, and obvious. But the answer neatly illustrates why trying to explain the reasons expats choose to live and work anywhere but in their home countries is a rather futile question in the first place. The truth is expats live and…

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5 Tips for a Successful Direct Mail Campaign

October 14, 2014

Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…

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The programmatic approach to online advertising

October 7, 2014

One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…

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SlideShare Now Lets You Upload Infographics

August 15, 2014

As SlideShare itself states, its goal is simple: to share knowledge online. Over the past eight years, SlideShare has worked tirelessly to meet that goal, becoming one of the most popular and useful sites for sharing professional content and presentation related media. Now, over two years since becoming part of the LinkedIn fold, SlideShare has…

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How Your ‘Traditional’ Business Can Survive In The Social Age

August 14, 2014

Everything is about social media these days, absolutely everything. Even when it isn’t. Wait… what? You know what I mean. Businesses about characteristically NOT modern things are having to tread their toes in the murky waters of social. Just how do they survive in the digital age?! Paperstone, a successful office supplies company, are currently…

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How to Promote Your Business or Brand on Tumblr.

July 24, 2014

Believe it or not, Tumblr is a fantastic platform for marketing. Most brands tend to overlook it, setting their sights on Facebook, Twitter, Google Plus, Pinterest or Instagram, instead. We’re not entirely sure why that is. Perhaps they don’t know much about the platform, its demographic or even its potential. In that case, now is…

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Why Having A Great Website Will Increase Your Social Respect.

July 18, 2014

Why Having A Great Website Will Increase Your Social Respect You’ve built up an impressive social following, you’re posting all the right things at the right times, people are engaging, liking, sharing and commenting – you, sir or madam, deserve a huge pat on the back! But why is nobody actually following through with their…

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Clippet: An Audio News Revolution?

July 7, 2014

It’s no secret that modern newsrooms face huge challenges. True, that at time when traditional media sees falling revenues and an even steeper decline in public opinion, the market for news providers has never been more open. But considering much of that gap is currently being filled by companies more insistent on ‘viral content’ and…

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Is Your Business The Social Riot Police or The Neighbourhood Watch?

June 10, 2014

One thing I have debated many times with clients, friends and industry peers is how to deal with virality. When you suddenly lose control of who is saying what about your brand and it’s up the customers to say what they will are you mentally prepared for that? What I have noticed is that there…

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