Business

Podcasting Lessons You Should Learn From The Best

12th February 2021

Podcasting has become a very saturated market over the last couple of years. It seems like anybody and everybody has a podcast these days, and the industry looks set to keep on growing. This can be good and bad for podcasters – it’s good because more interest means more potential listeners of your pod. It’s…

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Why No Edinburgh Business Is An Island

5th February 2021

Edinburgh is brilliant for business, regularly providing incredible opportunities for workers across a smattering of sectors. No Edinburgh business is island. Plenty of support is available, and a culture of excellence is forever vibrant. There’s success on every street corner, backed by a confident consumer market that’s raring to trade at almost any time. Speaking…

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What Is Google’s Passage-Based Indexing and How Does It Help SEO?

22nd January 2021

Google’s search engine has evolved tremendously over the years. With regular updates and improvements in algorithms, it has set new benchmarks for other search platforms out there. Clearly, it is now the most popular search engine globally. Recently, Google announced its latest update, which is set to improve seven percent of all search queries. This…

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3 Tips to Protect Your Small Business from Legal Trouble

20th January 2021

When you start a business, the last thing on your mind is probably dealing with legal issues like getting sued. Unfortunately, it happens for a variety of reasons, leaving many small businesses nearly bankrupt and unable to continue. In fact, up to 53% of small businesses get sued at some point. So, what can you…

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How great web design can help you boost your profits

18th January 2021

In this increasingly digital age, great web design has never been more important. For any business looking to succeed in a competitive marketplace, it’s an essential investment. However, too many companies are still ignoring its value, either going without a website altogether or settling for substandard websites. The truth is that high-quality web design can…

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Just How Are You Supposed To Stand Out in the Online Space?

11th January 2021

In 2020 and 2021, businesses are being seen online more than ever. That means that if your business doesn’t have a fantastic website and social media pages being regularly maintained, you’re spinning your wheels. It also means that first impressions likely mean more than ever, particularly with so much competition aiming to stifle you. What…

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4 Things That Can Compromise Your Business Reputation

11th January 2021

Reputation is everything in business. You could have a product or service that people want, but if you don’t have a good reputation, then you’re going to struggle to build a profitable venture. The thing about reputations, also, is that it’s something that has to be continually reinforced. You can have a good reputation when…

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How to find the right IT Support Company for my Business

8th January 2021

Determine speed of response It is hard to think of any aspect of a modern day business that exists outside of IT. With this in mind it is vital to ensure that any IT support company you choose benefits from ultra-fast response times. With this in mind it often pays to go local, a decision…

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What’s Keeping You Competitive With The Others In Your Market?

8th January 2021

Rare, indeed, is the business that doesn’t have serious competition to contend with. The vast majority of business owners aren’t in a position to ignore the others jockeying for their customers. As such, it’s important to occasionally ask yourself: in what way are you competitive? Product and service differences Take a look at your products…

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Tips on how to Improve your Local SEO

5th January 2021

With 2020 representing something of a horror show for many businesses, but with more awareness of the importance of ‘shopping local’ there is even greater emphasis on solidifying local SEO strategy to ensure strong performance in the local area. Local business communities are coming together to support each other and with many people willing to…

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