How SEO Can Help Businesses Bounce Back 

3rd March 2021

2020 was undoubtedly a challenging year for us all, in more ways than one. With the pandemic leading to company shutdowns, lockdown orders, and isolation for the majority of the countries on the planet, there is no surprise that some businesses have certainly felt the brunt of the pandemic in one way or another. Suppose you are a business owner who is in a position where you have struggled to stay afloat throughout the last year. In that case, then you have probably, at some point, considered what you can do moving forward to promote growth within your business and to help it bounce back in some way, following an unprecedented time full of numerous setbacks. When finding yourself searching for a solution to this problem, you have found yourself in the right place. We…

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Revamping the world of ‘Tried and Tested’

3rd March 2021

by Nathan Bees, Yachting Pages Product ‘tried and tested’ articles are a traditional way for companies to promote their new items and a popular feature of many printed magazines. They have also begun to transfer to digital too with magazines and bloggers producing kit guides and product ‘run downs’. Many companies are investing in…

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Innovative Ways That You Can Promote Your Business’s Brand Awareness

25th February 2021

Brand awareness is a crucial part of success for any business. You need your brand to be easily recognised and associated with the right reputation. There are many ways that you can achieve this, regardless of the size and budget of your business. Here are some of the best ways that you can promote your…

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Top Tips for Disrupting Your Industry; Using disruption innovation theory to develop your business

24th February 2021

By Tom Moore iAM Learning ‘Disruption’ describes a process whereby a smaller company with fewer resources can successfully challenge established incumbent businesses. The term ‘disruption’ was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in 1995, and has been called the most influential business idea of the early…

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What is the Best Time for Company Formation in Hong Kong?

23rd February 2021

Take a close look at some of the most respected multinationals, and you will note one thing in common – they probably have a huge presence in Hong Kong. From MacDonald’s to Google, Hong Kong is an important part of their success journey. So, you too should not shy from taking your business to Hong…

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Podcasting Lessons You Should Learn From The Best

12th February 2021

Podcasting has become a very saturated market over the last couple of years. It seems like anybody and everybody has a podcast these days, and the industry looks set to keep on growing. This can be good and bad for podcasters – it’s good because more interest means more potential listeners of your pod. It’s…

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Why No Edinburgh Business Is An Island

5th February 2021

Edinburgh is brilliant for business, regularly providing incredible opportunities for workers across a smattering of sectors. No Edinburgh business is island. Plenty of support is available, and a culture of excellence is forever vibrant. There’s success on every street corner, backed by a confident consumer market that’s raring to trade at almost any time. Speaking…

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What Is Google’s Passage-Based Indexing and How Does It Help SEO?

22nd January 2021

Google’s search engine has evolved tremendously over the years. With regular updates and improvements in algorithms, it has set new benchmarks for other search platforms out there. Clearly, it is now the most popular search engine globally. Recently, Google announced its latest update, which is set to improve seven percent of all search queries. This…

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3 Tips to Protect Your Small Business from Legal Trouble

20th January 2021

When you start a business, the last thing on your mind is probably dealing with legal issues like getting sued. Unfortunately, it happens for a variety of reasons, leaving many small businesses nearly bankrupt and unable to continue. In fact, up to 53% of small businesses get sued at some point. So, what can you…

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How great web design can help you boost your profits

18th January 2021

In this increasingly digital age, great web design has never been more important. For any business looking to succeed in a competitive marketplace, it’s an essential investment. However, too many companies are still ignoring its value, either going without a website altogether or settling for substandard websites. The truth is that high-quality web design can…

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