Small Business to Small Business News, Advice and Product Reviews

Are You Who You Say You Are?

It’s not what you do; it’s who you know.

You’ve heard the saying a hundred times before, and it’s fair to say that networking can, indeed, play a significant role in your business future. However, modern strategies and technologies are actively modelling new priorities in the business sphere, encouraging people not only to network but also to make their identity known. Indeed, nowadays, it’s not about what you do, but it’s who you are.

Whether you’re on the business or client side, your identity is vital in maintaining a productive and fruitful interaction. Ultimately, in a world where new companies appear every day, managing identity issues can become the next big challenge. However, despite the cult of individuality and unique personality that is taking over the market by storm, with brand empires built entirely around one person such as the vlogger Zoella, there are still too many issues when it comes to getting identities right. How do we know you are really who you say you are?

 

Get the blue tick!

Customers research meaningful and one-to-one connections with their favourite brands, which is precisely why social media platforms are so popular. When an individual user can directly get in touch with a business via Twitter, for instance, , the rule of communication have become blurry. Social media allows companies and users to create a two-way conversation and encourages emotional engagement. However, you can’t grow big on social media without giving your followers evidence of who you are. For a start, you shouldn’t consider an online presence without getting your account verified – aka the tick next to your brand name. Additionally, the tick is only the beginning of your journey towards developing your brand identity online. Authenticity and relatable content are equally important.

 

Quit wasting time with password protected services

How many passwords do you use on a daily basis? According to Security Magazine, the average businesses employee needs 191 passwords to fulfil their functions. Now, a little game for you: How many passwords can you safely remember? How many of these are shared between colleagues? How many are stored in an excel spreadsheet or on post-it notes? And more importantly, how many passwords are forgotten and need to be reset regularly? When you begin to consider the abundance of individual passwords in our everyday work, you can grasp the dangers of not using an identity access management solution such as ProofID to give your employees a single and monitored access to the extended online environment. Ultimately, too many passwords can be counterproductive.

 

Are you putting your users off?

From an end user’s perspective, more and more websites are putting their visitors off with extensive identity check. The ‘are you a robot?’ CAPTCHA test can feel unnecessary and intrusive. ml In the long term, you can expect more and more users to demand straightforward access. People are getting tired of proving who they are, whether they need to click on the images of cars or writing down the barely readable caption text contained in the picture. Because they remember the Internet promises of a free digital world, users are beginning to lose patience.  

 

The identity issue is a complex and multi-layered challenge in the online world. While customers and tools need to determine your identity for trust reason, end-users in the office and on the market are less and less willing to waste time over identity management.

 

Marketme

Marketme

Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.

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