Influencer marketing has become a staple for many businesses nowadays. Once regarded as a fad taking the marketing world by storm, we now see dedicated influencer agencies and large-sum, reliable marketing budgets for influencer spending. There’s no point denying the effectiveness of influencer marketing in a digital age, but starting can be tricky. Using a dedicated influencer agency can help your brand find, vet and brief, relevant influencers to ensure the maximum impact.
But how can influencer marketing impact the growth of your business?
1. Improved brand awareness
Using influencer marketing can expand your reach and position within your market. Social media users can discover your brand and learn about your story, products and services that you offer. The improved brand awareness is one of the most significant benefits of using influencer marketing within your social media marketing strategy; it can also help position your brand as a leader within your niche or industry.
2. Vast visibility and reach
Influencer marketing can help brands navigate through obstacles that other marketing mediums face in today’s social-first age. For example, ad blockers have become a typical practice for many internet users, and consumers distrust apparent adverts. Influencer marketing gives businesses a way to interact with consumers in their native social media feeds directly.
Influencer agencies can create highly effective influencer campaigns that reach millions of people by partnering with the right influencers. In addition, influencer agencies can tactfully vet influencers based on key metrics to identify the perfect partners for campaigns.
3. Build trust and authority
When an industry expert, celebrity or influencer shares content or their opinion about a brand on social media, it immediately creates an image of credibility for the brand they are promoting. Based on the sentiment and endorsement of the influencer that has decided to promote the brand, the brand can be perceived as trustworthy and a leaders within their industry. Building authority and a trusting relationship with consumers is critical to thriving in today’s busy business landscape.
4. Drive purchasing decisions with relevant audiences
Using influencers to promote your brand on social media guarantees sales. Consumers actively look to influencers for suggestions and recommendations on the products and services they should purchase. Social media becomes more prominent for consumers; it becomes a more efficient tool for targeting and reaching your audience. Using an influencer will increase your sales figures substantially.
5. Connect with Millennials and Gen Z
If your target audience contains Millennial or Gen Z consumers, influencer marketing is essential. Attracting customers from these demographic segments brings value to your brand and direct access to one of the most profitable demographics.
6. Experience long-term benefits
Influencer marketing can be used for short-term benefits, but it is more beneficial for the long term. While you can see some impact from a single influencer post, you should consider building relationships with influencers and creating long-term partnerships. Building trust between your brand and consumers takes time, but having a relationship with your influencers will help move this along quicker.
7. Be trend leaders
Influencers are go-to sources for the latest trends, products and services in their industry. Whether their industry is fashion, beauty, gaming, fitness or technology, audiences respect and trust the opinions of the influencers they follow. As a result, brands can build an entire campaign around an influencers’ review of your product and place your brand directly in the centre of trendy.
8. Drive conversations
As influencers lead trends, they also can lead organic conversations around a brand’s products or services. Consumers have their discussions and input their own opinions on the products and services they want to invest in.
9. Lead generation
Lead generation has evolved recently as social media’s role in connecting brands with customers and clients has become more prominent. Social media is an accessible platform and a simple way for consumers to express interest in your brand’s products or services.
Most social networks now offer advertising formats that are precisely tailored and specially designed to collect leads and help brands generate both web traffic and social media presence.