We live in a fast-paced world where customers can make a purchase at the click of a button. However, what many businesses fail to realise is that the process has created a generation of impatient customers. Indeed, when everything is designed to go fast and smoothly all the time, your customers are less likely to…

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Managing web development projects can be challenging, especially if the development team is located across the world. These challenges can make it hard to keep track of project statuses and progress to the inability to meet deadlines. To ensure none of this happens, web development teams should have robust systems and processes in place to…

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Marketing is crucial to the successful growth of any business, and when marketing is done well, it can be the difference in taking forever to get your new company off the ground or having to decide to close the doors. Where many business owners run into difficulty is that marketing isn’t their strong suit, so…

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When it comes to our work life, it can be all-consuming and unfortunately stressful at times. But that is par for the course, and shouldn’t be a regular thing. Ensuring that we aren’t facing too much work-related stress is essential since it is proven to have a negative impact on our immune system, and can…

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We may still be in the midst of the coronavirus pandemic, but we can be reasonably confident that it’s going to pass at some point or another. At which point, the world is going to explode into a frenzy of activity. Will you be ready to capitalize when the time comes? There’s a lot of…

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In this digital world, marketers are solely relying on internet marketing. Some use social media to expand customer outreach, while others try their luck with search engine optimization. You can also clout the power of content marketing to spread your brand message across. Focus on creating meaningful and inimitable content to make Google recognize and…

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Over the past few decades, power grids across the world have become more unstable. This can be ascribed to three main elements:  Rise in the number of natural catastrophes which has increased power instability levels and the related risk to business continuity  Renewable energies have been added to grids, which have made it more complex…

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Did you know that companies are losing billions of dollars every year due to poor customer service? Are you worried that your company is going to be one of them? You should be. Your business needs to be hot on customer service as much as possible if it wants to impress the customers and keep…

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A good marketing strategy can completely transform your business. You could have the best product or service in the world, but if people can’t find you, there’s little point. With a slick marketing plan, you can expect an increase in brand reach, sales, and revenue, yet it can be a daunting task to face as…

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