At a time where most businesses are reassessing their strategy and making new, hard decisions, focusing on improving or changing your brand image can be important. Yet too many firms believe that a change in name or logo is enough to completely overhaul their reputation or even approach. For this reason, something of a more…

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For a small business, this is a harder time than they’re used to. Indeed, as we’ve recently written about, some former employees are now going into business for themselves. Perhaps even a few are using skills learned on the job to now compete in the same industry on a smaller scale. As a result, smaller…

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Excellent customer service is one of the keys to growing any business. Yes, the best way to ensure that your customers come back is by making them feel cared for. You can achieve this by ensuring that they get personal attention whenever they interact with your business. That is why you should invest in improving…

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Maintaining a clean office should be a priority. A dirty office can create a bad impression for guests, it can affect employee morale, it can make you and your employees sick and it could even lead to damaged equipment. Most of us don’t have a real idea of how dirty our office is. Germs and…

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Getting the most of your employees and ensuring productivity is as high as possible can help you make the most of the resources you have. There are different ways to go about this, including development plans for colleagues and incentives for promotion. And for generations, business have utilised bonus schemes as a means of getting…

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For most business owners who deal domestically, exchange rates seem like no more than abstract figures. Yes, you’re aware that the pound is worth less than it used to be, but aside from wondering how it will affect your summer holiday budget, you give it little thought. The same cannot be said for businesses who…

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Listen. If you can afford to hire in-house marketing specialists within your business, then fine. Thanks to their skills and talents, you will have the opportunity to promote your business to the masses, and hopefully, experience the profits gained from a greater number of customers.   But if you can’t afford an in-house marketing team?…

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The majority of consumers around the world utilize social media on a daily basis. The high volume of people who use social media means that social media is one of the best ways to market your business online. Read more about other types of digital marketing and why they are essential to your business. To…

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