Nowadays, the brand of the person can be so much stronger than that brand of the business. If you’re looking to function as an entrepreneur, that needs to be the case for you, too. You have to build a personal brand and one that can inspire and instill trust. Otherwise, you won’t be acting on…

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In this day and age most of us own a mobile device so it seems only sensible that we use those devices in order to make ourselves some extra cash when needed, and this can be done in various ways. Surveys and reviews are quite a popular method of making a ‘few dollars more’ but…

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There are many businesses that don’t organise away days at all. Instead, they sit in their offices doing the same thing day in, day out. It’s hardly the type of environment that gets people’s creative juices flowing. And neither is it the sort of situation in which most people want to work.   Then there…

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Picture this, you have finally secured the deeds to a property, the domain name has been purchased, and the business loan has been confirmed. You are well and truly on your way to setting up your business and can’t wait to get trading. But being so busy getting the right place, you have neglected to…

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Every business aims to do better than its main rivals. Only one company tends to dominate each market at a time. And every single business out there wants to be as dominant as possible. So, what are you going to do to make sure that your business beats its rivals? There are some concrete steps…

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Pic Link You should be using every tool at your disposal when marketing your business. That includes blogging. By blogging, you open the possibility of reaching an entirely new audience online. You can use a blog purely as a marketing platform, designed to share ideas and concepts related to your company. For instance, you can…

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Perfecting your traditional marketing collateral is a tried and tested way of drumming up new business. But let’s be honest, not everyone gets it right. We’ve all seen the poor quality flyers dropped through our letterboxes on a regular basis – and they always go straight into the bin. That said, there is always one…

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In the vast, competitive world of business, the humble startup company has a lot to contend with. Half of UK startups fail within the first five years due to competition, lack of financial support from banks or even limited confidence from within the business itself. Here, we will take a look at your business from…

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Many retail businesses are struggling against the threat of online shopping. And now more than ever, it’s vital that store owners take action. Driving footfall into your store is key, of course. But fighting against the Internet and social media is foolish. Using it to increase visitors to your store is critical. But the big…

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The design of your website is extremely important. Whether it’s a website for personal use or a business asset, you need to ensure it’s easy and fun to use. What you don’t want to do is annoy your users. Of course, if you do want to make users cringe, then go ahead and make these…

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