In just a decade, social media has quickly become one of the most valuable tools in the marketer’s arsenal. By using precise techniques to target specific audiences, businesses have gained an invaluable way to open up a two-way communication with their target markets. So with a few examples from online authors to casino gaming sites,…

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The response to: “How much does a tv commercial cost?” is definitely confusing. Here’s the way to calculate an estimated figure : Determine the number of people that locally check out the programmes the ads will appear on. By specializing the ads over a reduced amount of time, someone might multiply their affect. Eventually, each…

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Mark Knight is a Director at Four Broadgate the London PR agency, specialists in financial services public relations amongst many other services. Internal and external lines of communication are important functions in business, but what do they mean, how similar are they, and how has social media affected businesses’ approach to them? Internal and External…

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It’s fairly common knowledge that it’s generally more cost effective to improve your home than it is to move to a new one. So, if you’re feeling frustrated about your dated kitchen, the lack of bedrooms or the dark, dingy corners of your living room, get off Pinterest. (After all, that kind of ‘look’ is…

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The activities that work towards the sale of products to the ultimate consumers are what form the basis of merchandise management, which is popularly known as retail merchandising. And as it is apparent, retailing is a flourishing business across the world, generating a large number of employment opportunities; it has become a subject of interest…

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Social Media: 50 Top Tips for Estate Agents by Christopher Walkey. Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few, to help them build their brand awareness and ideally extra customers…

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