Small Business to Small Business News, Advice and Product Reviews

Archive for December 2014

What exactly is #SEO and how can SEO help your Business?

What is SEO exactly? “Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results” Source: Wikipedia. The business of SEO is growing as more and more businesses understand the need to be seen online and with more…

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Major companies accepting bitcoins

The advent of the bitcoin in 2009 has seen a change in the dynamic of online buying and selling. The digital currency which has taken the online world by storm now offers customers and vendors a viable and workable option when buying and selling goods. However, in its early days there very few companies willing…

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4 simple steps to make Facebook work for your business.

4 simple steps to make Facebook work for your business Do you use social media to promote your business? If the answer to that is a bit of a sigh and a sad face then this is the post for you. Social media can seem a little bit scary if you’ve not used it before…

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I did quite a lot of networking last week…

I did quite a lot of networking last week…… unusual for me, but, like buses, several interesting events came along together so off I trundled. Generally, they were good – lots of new people to talk to and although I didn’t meet anyone I was interested in for my own business, there were a couple…

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Social Without Segmentation?

Behavioural Segmentation

Working in the industry teaches you a lot. You learn the fundamentals of social media, how to execute plans, and how to choose which platform is best. Now, the thing there is no shortage of, is talk of the growth in social. It’s been the “year of social media” for the past few years.  Websites…

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Social Media for 2015 – Are you prepared?

Just some random thoughts and predictions for social media in 2015 and what we may just happen… It is without question that we expect social media to play an important role within marketing for business in 2015 and an increased spend by many companies looking to build their audiences and brand awareness. Despite varied reports…

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How to Build a Great Content Marketing Team

Too many cooks spoil the broth but many hands make light work, so say two of the most familiar, yet conflicting, of old Chinese proverbs. When it comes to building a content marketing team however, which indubitably any successful business will need to do at some point, you can do a lot worse than to…

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Social Media for Small Businesses

Reaching hundreds of millions of people with limited overheads, a well-considered social media campaign can become a cornerstone of a successful marketing push for small businesses and start-ups. Offering tighter control over brand image, a social media campaign must be developed intelligently to produce beneficial results for a small business. Here we offer a few…

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What on earth can I blog about?

I had an interesting conversation about blogging on Twitter this morning……… By now, everyone reading this should understand the potential power of a blog; how it can inform, assist, raise questions and challenge opinions. I have certainly got a deeper appreciation of it since I started creating content for clients and writing guest blogs for…

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