What is the value of your Social Media following?

Can you really put a valuation on the size of the following or likes you receive on social media? Every time your mobile pins to alert you of a new connection, are you simply increasing the value of your presence online? Or is it just an ego trip so you can add it in to…

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Whistl: Changing the Delivery Game for SME’s

Whenever we think of economic growth, are thoughts are usually drawn to large scale corporations and big business deal. This reflects a serious misconception, however, as  Barack Obama and David Cameron have both alluded to the fact that small and medium sized enterprises are central to long-term economic growth. Such a bold statement can certainly…

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The programmatic approach to online advertising

One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…

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