It’s that time of year when all we want to do is get warm, cosy and comfortable. Staying in is the new going out, good TV and comfort food is the norm and girls secretly stop shaving their legs! For some people image is everything, for others, not so much. However, with day light dwindling,…

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Many would agree that the world we live in is becoming increasingly smaller and faster with modern day technology available to most people at their finger tips. We know the progress of the internet, social media and mobiles and mostly during our busy lifestyles, we are carrying around these modern day marketing / communication methods…

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A business’s longevity and the quality of its customer relationships are often inextricably associated, so it’s no revelation that corporations are always re-evaluating how best they can hold onto their clients. And although there are always conditions of scale, there are some fundamental values of keeping your customers that can be applied to any business.…

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There are two types of word of mouth; immediate and ongoing. Both types are invaluable to brands but certain types are more important for certain products. Immediate Word of Mouth Immediate word of mouth takes place when you pass on information soon after you have learnt it, for example you see an advert for a…

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Well of course, you should pop your blog on your website. That will mean that the content will be fresh, lots of people will visit your website and both parts will make you better in the eyes of Google, its great for social media and all that SEO stuff (SEO is Search Engine Optimization stuff…

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It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…

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If you are a small business owner and want to improve your overall sales and profitability, it is essential to find the right web design company, which will give your website that much needed edge over the competition. A quality website will not only carry a captivating design, it will be well structured and engage…

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9 Must have WordPress Plugins for everyone

Beginner / Extreme Techy / Geeky or Nerdy or Buffer between the two; WordPress CMS is ultimate for everyone. A simple class notes sharing website, an E-Shop or unlimited news publishing website, everyone uses WordPress for obvious reasons. Plugins make WordPress great. Here are 9 must have plugins for every size: 1. Backup WordPress Thanks…

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How to optimize images for better SEO results?

Your website may only have a few images or loads of them, however optimization is important for web pages; heading, URLS and tags or categories. People use Google Image Search and similar other search engines to find beautiful images and graphics. Same search engine rule applies here as for text irrespective of Penguin or Panda.…

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