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Archive for September 2014

The power of social media

There were two interesting examples of social media in action last week, quite different in scope and outcome, but equally powerful demonstrations of the power of user-generated content. The first relates to the referendum for the independence of Scotland, and the second is a response to an act of homophobic violence on the streets of Philadelphia.…

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Surprising Facts About Social Media

Social media has been part of our lives now for well over a decade. But while it’s integrated into our everyday routines in almost seamless fashion, we’re left wondering if there’s anything we don’t already know about it. Pay attention to what occasionally crops up about titans like Facebook, Twitter, Instagram and the rest however,…

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The world according to Facebook

It’s hard to remember what the world was like without Facebook – it was only in 2004 that it first began, but it is the platform that really defined “social media” for the world and led the way in changing how we share information, how we discuss current topics, and eliminating any distinction between “private”…

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How Images Improve Your Social Media Marketing

Images are ideal. Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? The push toward visual content has plenty of anecdotal evidence—as you browse the streams on Twitter and Facebook, you’re likely to see images all over. There’s…

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Becoming an Influencer on Twitter.

Twitter was born in 2006. Since then, and especially in recent years, the social media platform has rocket launched into one of the most heavily used sites on the Internet, serving as a great place to network, advertise and share. Twitter is a worthwhile place to set your roots – for both businesses and individuals…

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4 Niche Social Networks Every Marketer Should Know About:

As a marketing specialist, you’re probably aware of the incredible potential behind social media. What might come as a surprise is that the web is rich in niche social networks that don’t appear in mainstream media. Social media is not just about Facebook, Twitter or Instagram – there are lots of digital outlets and interest…

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SME Marketing Tips 2014

If you have a start-up or a small business, you will know that marketing is essential for increasing awareness of your brand, generating income and ensuring continued success. After all, it doesn’t matter how great your company is, if people aren’t aware of it. With marketing being essential for a company’s success, it is important…

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How You Can Overdo Your Company’s Social Media Presence

Believe it or not, but you may actually overdo the social media presence of your company. Potential customers will not find you an attractive pick when flooded with dozens of Facebook posts each day, trying to break through your tweets in search of something valuable or having you pop onto their screen every time they…

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The Rise Of Online Videos.

What to Watch: The Rise of Online Videos They can make you laugh out loud, cry, smile, scream, wince or wonder. When it comes to provoking emotions nothing beats a good video. When boredom creeps in we no longer flick through the TV channels, instead we rely on videos posted on social media sites to…

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