Remember #bringbackourgirls? No? It’s over 100 days since a group of Nigerian schoolgirls were kidnapped by Boko Haram, prompting an outpouring of sympathy on Twitter. The great and the good lined to be photographed holding pieces of paper with the hashtag, including US First Lady Michelle Obama, UK Prime Minister David Cameron and an assortment…

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I was sitting in my living room watching Top Gear, my daughter playing in the garden with our dog and a hose, when the call came…’There’s been an accident. Your wife has been cut out of the car and airlifted to hospital.’ It’s a strange thing that happens in these situations…on the outside I had…

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Because social media has such a broad reach, it’s a great solution if you’re searching for ways to get more subscribers to an existing e-mail list. Some people are reluctant to sign up for e-mail lists because they feel their inboxes are already bombarded with unwanted messages. However, if you try some of the suggestions…

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Why do some things catch on and what makes some content more contagious? Is it down to luck or is some content just more viral worthy? Hundreds of research hours have been dedicated to solving this mystery and the findings show that there are six key principles to creating contagious content. Lets have a look…

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Managing social media can be a real drain. Whether that’s maintaining a reliable output of good content or handling incoming enquiries, sometimes it feels there just isn’t enough time in the day. If you’re supporting more than one or two social channels then you’ll quickly find there isn’t enough time in the night either! You…

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If you’re not on Pinterest yet, you should be! With over 70 million users worldwide this social platform is one of the hottest sites for photography, yet so many businesses are still unsure about it. In a nutshell, Pinterest is a visual pinboard site that lets you ‘pin’ or collect images and add them to…

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If you’re on Facebook for personal use, the likelihood is that you won’t have been fully immune to the countless requests when it comes to social gaming. From the Candy Crush Saga to Bubble Witch and beyond, gaming is taking place at unprecedented levels, and it’s now entirely inevitable. What difference does this make? Well,…

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Believe it or not, Tumblr is a fantastic platform for marketing. Most brands tend to overlook it, setting their sights on Facebook, Twitter, Google Plus, Pinterest or Instagram, instead. We’re not entirely sure why that is. Perhaps they don’t know much about the platform, its demographic or even its potential. In that case, now is…

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When the news first broke that Facebook had been using our timelines to run social experiments on us it probably shouldn’t have been as surprising as it was. However, what has surprised me even more is that they seem to have gotten away with it without recourse. The general public have just carried on posting…

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