Back Drafts and the Flutter of Tweets Ok, so here we are in 2014 and things are changing so fast it’s like standing on the side of a freeway feeling the back draft as traffic whizzes past. As you watch vehicles pass and you are never likely to see those particular cars again. Can you…

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Have you ever thought about using YouTube to marketing your business? What part does it play a part in helping you sell more?  I bet I have a different answer to you! Yes, I know it’s meant to be the really big thing of 2014, but do you really think it works? Is YouTube marketing…

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Like receiving a five match ban, Twitter follow limits are frustrating. How can you possibly continue building effective twitter connections? Leadamo Academy talks twitter limits and building effective twitter connections   Some of you might have reached a Twitter follower limit. Have a look at your account. What’s the ratio of following to followers? That…

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We all see it, either companies that are seen as boring struggling to post interesting content, or bare facebook pages and twitter timelines because who the hell cares about cheese crackers. To be fair, Energizer and Ritz actually support the arguemnt that most companies, no matter how dull the product seems, can post relevant content…

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After scanning my Twitter timeline which is now a regular part of my daily routine I noticed a tweet from @MattNavarraUK saying that it was Twitter’s 8th Birthday so you can discover your very first tweet.  Like lots of other cool things I’ve found on social media, I gave it a whirl.  I was pleasantly…

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Should you invest more time in a company blog or Twitter? A question I have seen banded about of late, is whether or not Twitter is the best way forward for brands to connect with their consumers, or whether the blog is the best platform for making that connection. Surely, the answer is both? Why…

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This is an unusual Leadamo Academy post as it strays slightly outside its usual remit of offering helpful hints and tips about twitter. What does Turkey’s twitter trouble tell us? Not that we are straying far from twitter it’s just this time we are considering social media as a much bigger entity. Why? Well it’s…

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There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…

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Just how important for shop owners is it that they maximise fully every square inch of their window space? Having a place on the high street incurs many businesses high costs from rent to rates so to really see ROI from your window space you need to be clever with what you display and the…

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